What Dealers are Saying:

Our service CSI was 78% for the first quarter of 2024, after 60 days of being on Automator our CSI shot up to 92%. 

GM has funds in Canada called REP, we missed qualifying for the CSI bonus in the first quarter. That likely cost me around $4,000. CSI is a KPI for GM and if I had not corrected my low score, I would have been forced to put together a written plan with my GM Rep and had it reviewed for progress monthly. My low CSI would have also impacted the group’s ability to purchase future GM and other manufacturers’ dealerships. The best part is it sends review requests to people who have not completed a purchase yet, which is unique in the review business. It’s a great way for management to take the temperature of the deal. 

Review management works! 

- Salmon Arm Chevrolet, Buick, GMC

Screenshot of a customer feedback and review process for Salmon Arm GM, including a thank you message, rating options with smiley faces, review links for Google and Facebook, and social media icons.

Customers are sent a text or email within hours after each encounter with your store. Feedback is easy to provide and a thank you message encourages more detailed reviews.

Positive Reviews

Screenshots of online reviews with star ratings and comments, including reviews from Willie Rempel, Brian Narum, Travis Sanderson, and Brian Walchuk, dated March 2024, with options to share via social media or reply.

Customers who provide positive (4 or 5-star) reviews are encouraged to leave a review on Google, Facebook, or other review sites.

Online review with a five-star rating, blue share button, blue reply button, and text comments about a car purchase experience, dated May 3, 2024.
A woman standing next to a gray SUV in a parking lot, smiling and pointing towards a Wendy's restaurant in the background, with mountains and a cloudy sky behind.
Screenshot of a three-page digital survey about a vehicle purchase experience. The first page thanks the customer and asks for feedback via a link. The second page asks the customer to rate their experience with green, yellow, and red smiley face icons. The third page thanks the customer for their feedback and invites additional input with a button. Navigation buttons at the top indicate progression through the survey.

Negative reviews are immediately sent to the GM or designated manager via text and email to personally address. Only 4 or 5-star reviews are pushed to review sites.

Negative Reviews

Customer reviews and ratings table showing five stars for most reviews, with comments and approval status, submitted on May 5 and 6, 2024.